AWEAR defines awareness as bringing attention to a cause, in a fashionable manner.
Though, the typical defintion of awareness is the knowledge or perception of a situation or fact, i.e. "we need to raise public awareness of the issue".
an example of how awareness affects decisions
what are the easiest ways to spread awareness?
Wear AWEAR
Wearing AWEAR's clothes and products sparks conversation.
spread awareness
Talk AWEAR
Talking to others helps enlighten them on the cause.
spread awareness
AWEAR Pledge
Take the AWEAR pledge to learn about the species.
spread awareness
AWEAR Pack
Join our "pack" to continue learning about species and AWEAR's journey.
