What is awareness?

AWEAR defines awareness as bringing attention to a cause, in a fashionable manner.

Though, the typical defintion of awareness is the knowledge or perception of a situation or fact, i.e. "we need to raise public awareness of the issue".

an example of how awareness affects decisions

what are the easiest ways to spread awareness?

Wear AWEAR

Wearing AWEAR's clothes and products sparks conversation.
spread awareness

Talk AWEAR

Talking to others helps enlighten them on the cause.
spread awareness

AWEAR Pledge

Take the AWEAR pledge to learn about the species.
spread awareness

AWEAR Pack

Join our "pack" to continue learning about species and AWEAR's journey.
spread awareness