What is awareness?
AWEAR defines awareness as bringing attention to a cause, in a fashionable manner.
Though, the typical defintion of awareness is the knowledge or perception of a situation or fact, i.e. "we need to raise public awareness of the issue".
an example of how awareness affects decisions
what are the easiest ways to spread awareness?
Wearing AWEAR's clothes and products sparks conversation.
Wear AWEARspread awareness
Talking to others helps enlighten them on the cause.
Talk AWEARspread awareness
Take the AWEAR pledge to learn about the species.
AWEAR Pledgespread awareness
Join our "pack" to continue learning about species and AWEAR's journey.
AWEAR Packspread awareness